The LEBON toothpaste collection, FLAVORCARE, was created in 2015.

LEBON co-founders, Stephanie and Richard Palacci, had their hearts set on offering a natural, healthy and tasty alternative for our new oral hygiene routine. With his scientific training, Richard specialises in formula development. Both are keen on improving how to meet the wishes of European, American and Asian users.

For six years, while the LEBON FLAVORCARE collection continued to delight discerning palates thanks to the originality and gentleness of its nine flavours from Grasse, a new demand from environmentally responsible users began to emerge before becoming the obvious range to offer. We listened closely to all the testimonies from LEBON users, oral hygiene professionals as well as organic shops and pharmacies. They all wanted an environmentally responsible toothpaste that everyone could use; the essential LEBON toothpaste.